The premiere was a step into the future: with the move to the new Porsche Arena in Stuttgart’s NeckarPark a new era began for the Porsche Tennis Grand Prix in 2006. The time-honoured tournament, which has attracted the world’s top tennis players every year since 1978, also mastered the new challenge and kicked-off the new era with fresh momentum.

As the most loyal sponsor within international women’s tennis, Porsche has accompanied Europe’s longest-standing women’s indoor tournament since 1978. Back then, it was America’s Tracy Austin, a 15-year-old teenager with plaits and braces, who advanced to become the spectators’ absolute favourite and to embark on a brilliant career when she overcame Holland’s Betty Stove in the final. In 2002 Porsche intensified its involvement with the world-renowned tournament and additionally took over the role as organiser. In 2003 Porsche became the North American Promotional Sponsor of the WTA.

Tennis-wise, the Porsche Tennis Grand Prix is a top highlight on the WTA. Numerous top stars come to Stuttgart every year. The quality of the fields is only bettered by the Grand Slam tournaments. The players feel very much at home in Stuttgart, so much so that they voted the Porsche Tennis Grand Prix as their favourite event in 2007, 2008 and 2010. And the Women’s Tennis Association’s officials also appreciate the support given them by the successful Stuttgart automobile manufacturer. In 2004 Porsche was distinguished with the “Long Time Contribution Award” in recognition of the company’s long-standing involvement as a sponsor and partner of the sport.

“Porsche is a fantastic partner,” says Laura Ceccarelli, the WTA supervisor, “and the Porsche Tennis Grand Prix is not only one of the best, but one of the most innovative tournaments. Every year we look forward to returning to Stuttgart as a guest.”