Data processing by means of technically required cookies and similar technologies is carried out – insofar as there is a corresponding contractual relationship – on the basis of Article 6 paragraph 1 b) of the GDPR or on the basis of Article 6 paragraph 1 c) of the GDPR – if necessary for the fulfilment of a legal obligation – and otherwise on the basis of our legitimate interest pursuant to Article 6 paragraph 1 f) of the GDPR. Our legitimate interest arises from the described purpose of use of the specific technology, as well as ensuring the technical operation of our website and certain basic features. These technologies are automatically used when accessing our website or a specific feature, unless you have prevented it in your device and/or Internet browser settings. In particular, we use the following services that use technically required cookies or similar technologies:
Usercentrics Consent Management Platform
This is a service used to manage your consent settings.
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Obtaining consent and controlling revocation for the use of tools and services that require consent and related cookies and similar technologies on this website; processing of information to ensure that only cookies and similar technologies that are technically absolutely necessary to operate our website or to which you have actively consented are set or read by default; proof of consent and revocation by mapping the control process
Technologies Used
Cookies; WebStorage Technology
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
In the following the required legal basis for the processing of data is listed.
Article 6 paragraph 1 c) and f) of the GDPR (legal obligation, legitimate interest)
Location of Processing
EU/EEA
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
Data Recipient
Usercentrics GmbH, Rosental 4, 80331 München
Click here to read the privacy policy of the data processor
https://usercentrics.com/privacy-policy/
VRxs
This is an analysis service for the 3D viewer used.
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Collecting indicators to analyze user behavior in the 3D viewer; processing the data to improve the user experience; aggregating the collected information to provide relevant statistics, without user profiling.
Technologies Used
HTTP-Requests
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
Article 6 paragraph 1 f) of the GDPR (legitimate interest)
Ort der Verarbeitung
EU/EEA
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes. The storage period is a maximum of seven days.
Data Recipient
VRxs GmbH, Friedrichstraße 53/c, 88045 Friedrichshafen
Click here to read the privacy policy of the data processor
https://vrxs.de/de/privacy.html
Additional essential functions
Essential functions for the provision of the website
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Functionality and optimization of the website, as well as ensuring the security of our information technology systems for purely informational use of our website; integration and display of functions and content (e.g. graphics) that we do not provide ourselves.
Technologies Used
Cookies, possibly WebStorage content, possibly pixel tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
Article 6 paragraph 1 f) of the GDPR (legitimate interest)
Location of Processing
EU/EEA
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
Data Recipient
IT service provider
Click here to read the privacy policy of the data processor
Analysis and performance
Cookies and similar technologies are used to analyses reach and performance to enable an evaluation of website usage. These technologies are partly set by the third-party providers stated below. By using such technologies, we can, for example, count the number of visits to our website and determine from which other websites our pages were accessed. We can therefore find out which sections of our website are most popular, which are the least frequented and how visitors navigate our website. This allows us to measure and improve the overall performance of our website and optimize the content. For example, we use these technologies to
Data is processed using cookies and similar technologies for the analysis of reach and performance exclusively based on your voluntary consent in accordance with Article 6 paragraph 1 a) of the GDPR. If you give us your consent to do so, the technologies will be used for analysis when you access our website or when an offer made available via the website is accessed. You have the optionto extend your consent either to individual services or to all services in this category. You may also withdraw your consent there at any time with future effect. In particular, we use the following services that use cookies or similar technologies to analyses reach and performance:
Google Analytics
This is a web analysis service..
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Statistical evaluation; optimization and needs-based design of our website based on your click and usage behavior as well as pattern recognition, for example through Google BigQuery.
Technologies Used
Cookies, Pixel-Tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data, if applicable, location data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
EU/EEA; UK (secure interim status); USA and other non-EU countries (based on the standard data protection clauses of the EU Commission, Article 46 paragraph 2 c) of the GDPR or, if necessary, based on adequacy decisions (Article 45 of the GDPR))
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
The functional life of cookies and similar technologies is a maximum of two years.
Data Recipient
Google Ireland Ltd., Gordon House, Barrow Street Dublin 4 Irland
Click here to read the privacy policy of the data processor
http://www.google.de/intl/de/policies/privacy
Matomo
This is a web analysis service.
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Statistic evaluation; optimization and needs-based design of our website based on your click and usage behavior.
Technologies Used
Cookies, possibly WebStorage content, possibly pixel tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
EU/EEA
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
The functional life of cookies and similar technologies is a maximum of two years.
Data Recipient
None (we operate the service on our own servers).
Click here to read the privacy policy of the data processor
https://matomo.org/privacy-policy/
Hotjar
This is a web analysis service.
Data Processing Purposes
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
Technologies Used
Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
EU/EEA
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
The functional life of cookies and similar technologies is a maximum of one years.
Data Recipient
Hotjar Ltd. Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta
Click here to read the privacy policy of the data processor
https://www.hotjar.com/legal/policies/privacy
Marketing
Cookies and similar technologies are used in marketing to provide interest-based content and advertising, and to receive more accurate reports on campaign performances. These technologies are sometimes placed by third-party providers, i.e. by our selected marketing and social media partners. They therefore receive information about your use of our website and may collate this information with other data they may have received about you elsewhere.
This enables us to deliver interest-focused advertising on other Porsche online and social media platforms to users interested in content and offers on our website, with the help of selected partners (retargeting/remarketing). Advertising is inserted on the websites of our marketing and social media partners based on an analysis of your Internet previous usage behavior on our website. Such usage profiles are created based on information supplied by the providers of the retargeting/remarketing services we use, sometimes anonymously or using pseudonyms. We will not use your data collected in this way to personally identify you, and never merge it with the personal data we hold about you. For example, we use these technologies to
Data is processed exclusively based on your voluntary consent in accordance with Article 6 paragraph 1 a) of the GDPR. If you give your consent, cookies and similar technologies will be placed when you visit our website or access one of the services provided, allowing you to experience interest-based advertising also on other websites and social media platforms. You have the option here to extend your consent either to individual services or to all services in this category. You may withdraw your consent at any time with future effect. In particular, we use the following services that use cookies or similar technologies:
Facebook Custom Audiences („Pixel“)
This is an analysis service from Facebook
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Display of personalized advertisements in the Facebook advertising network (Facebook Ads) on the basis of your pseudonymized recorded surfing behavior
Technologies Used
Cookies, possibly WebStorage technology, pixel technology
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data, if applicable, location data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
EU/EEA; UK (secure interim status); USA and other non-EU countries (based on the standard data protection clauses of the EU Commission, Article 46 paragraph 2 c) of the GDPR or, if necessary, based on adequacy decisions (Article 45 of the GDPR))
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
The functional life of cookies and similar technologies is a maximum of two years.
Data Recipient
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (as joint controllers under Article 26 of the GDPR in relation to the processing of event data for the targeting of advertisements, to improve ad delivery and personalization of features and content, as well as the delivery of commercial and transactional data, where applicable - the essentials of the agreement concluded (including the information on the implementation of your data protection rights) can be found at https://www.facebook.com/legal/controller_addendum
Click here to read the privacy policy of the data processor
https://www.facebook.com/privacy/ (including information on the processing of personal data by Facebook, the legal basis on which Facebook bases the processing, and the exercise of data subject rights vis-à-vis Facebook)
Google Ads
This is an advertising service from Google
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Display of personalized advertisements in the Google advertising network on the basis of your pseudonymized recorded surfing behavior; measuring the success and optimizing our Google Ads advertising campaigns
Technologies Used
Cookies, Pixel-Tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data, location data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
EU/EEA; UK (secure interim status); USA and other non-EU countries (based on the standard data protection clauses of the EU Commission, Article 46 paragraph 2 c) of the GDPR or, if necessary, based on adequacy decisions (Article 45 of the GDPR))
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
The functional life of cookies and similar technologies is a maximum of two years.
Data Recipient
Google Ireland Ltd., Gordon House, Barrow Street Dublin 4 Irland
Click here to read the privacy policy of the data processor
http://www.google.de/intl/de/policies/privacy
Storystream
Storystream is a content management service that we use to embed content from social platforms on our website. The use of the service requires the integration of further sub-services (Facebook, Twitter and YouTube, see details). This is necessary in order to be able to use the Storystream functions you have requested.
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Integration of our own content as well as user-generated content from social media sites (Twitter, YouTube and Facebook content, including Facebook video, see data recipient); optimization and needs-based design of our website (brand experience and brand building).
Technologies Used
Cookies, Pixel-Tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
EU/EEA; UK (secure interim status); USA and other non-EU countries (based on the standard data protection clauses of the EU Commission, Article 46 paragraph 2 c) of the GDPR or, if necessary, based on adequacy decisions (Article 45 of the GDPR))
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
The functional life of cookies and similar technologies is a maximum of two years.
Data Recipient
Qubeeo Ltd, Preston Park House, South Road, Brighton, East Sussex BN1 6SB, United Kingdom (Storystream); Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (YouTube content); Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Facebook content including Facebook video); Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland (Twitter content).
Click here to read the privacy policy of the data processor
https://storystream.ai/privacy-policy/
YouTube Video
This is a video player service.
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Integration of product videos via the video plug-in from YouTube; personal design of our website
Technologies Used
Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
EU/EEA; USA
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
The functional life of cookies and similar technologies is a maximum of two years.
Data Recipient
Google Ireland Ltd., Gordon House, Barrow Street Dublin 4 Irland
Click here to read the privacy policy of the data processor
http://www.google.de/intl/de/policies/privacy
Instagram Content
This is a plug-in that integrates content from the social media platform Instagram.
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Integration of Instagram content (e.g. posts, images, videos) on our website; optimization and needs-based design of our website.
Technologies Used
Cookies
Erhobene Daten
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
EU/EEA; UK (secure interim status); USA and other non-EU countries (based on the standard data protection clauses of the EU Commission, Article 46 paragraph 2 c) of the GDPR or, if necessary, based on adequacy decisions (Article 45 of the GDPR))
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
The functional life of cookies and similar technologies is a maximum of two years.
Data Recipient
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (as joint controllers under Article 26 of the GDPR in relation to the processing of event data for the targeting of advertisements, to improve ad delivery and personalization of features and content, as well as the delivery of commercial and transactional data, where applicable - the essentials of the agreement concluded (including the information on the implementation of your data protection rights) can be found at https://www.facebook.com/legal/controller_addendum)
Click here to read the privacy policy of the data processor
https://www.facebook.com/privacy/ (including information on the processing of personal data by Facebook, the legal basis on which Facebook bases the processing, and the exercise of data subject rights vis-à-vis Facebook)
Twitter Content
This is a plug-in that integrates content from the social media platform Twitter.
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Integration of Twitter content (e.g. posts, images, videos) on our website; optimization and needs-based design of our website.
Technologies Used
Cookies, possibly Pixel-Tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
EU/EEA; UK (secure interim status); USA and other non-EU countries (based on the standard data protection clauses of the EU Commission, Article 46 paragraph 2 c) of the GDPR or, if necessary, based on adequacy decisions (Article 45 of the GDPR))
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes. The functional life of cookies and similar technologies is a maximum of two years.
Data Recipient
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Irland („Twitter”)
Click here to read the privacy policy of the data processor
https://twitter.com/de/privacy
Facebook Content
This is a plug-in that integrates content from the social media platform Facebook.
Data Processing Purposes
This list represents the purposes of the data collection and processing. Consent is valid only for the purposes specified. The collected data cannot be used or stored for any purpose other than the one listed below.
Integration of Facebook content (e.g. posts, images, videos via Facebook Video) on our website; optimization and needs-based design of our website.
Technologies Used
Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data, connection data
Legal Basis
Article 6 paragraph 1 a) of the GDPR (consent)
Location of Processing
U/EEA; UK (secure interim status); USA and other non-EU countries (based on the standard data protection clauses of the EU Commission, Article 46 paragraph 2 c) of the GDPR or, if necessary, based on adequacy decisions (Article 45 of the GDPR))
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes. The functional life of cookies and similar technologies is a maximum of two years.
Data Recipient
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (as joint controllers under Article 26 of the GDPR in relation to the processing of event data for the targeting of advertisements, to improve ad delivery and personalization of features and content, as well as the delivery of commercial and transactional data, where applicable - the essentials of the agreement concluded (including the information on the implementation of your data protection rights) can be found at https://www.facebook.com/legal/controller_addendum).
Click here to read the privacy policy of the data processor
https://www.facebook.com/privacy/ (including information on the processing of personal data by Facebook, the legal basis on which Facebook bases the processing, and the exercise of data subject rights vis-à-vis Facebook)
5. Consent and options for objecting to the use of cookies and similar technologies
In the settings for cookies and similar technologies on our website, you have the option to voluntarily consent to the use of technologies for analysis as well as for marketing individually or in general and revoke them at any time for the future. If you do not wish to use certain technologies or cookies in general, you can also prevent them from being stored on your end device by setting the appropriate settings on your end device and/or internet browser.
You can select 'Do not accept cookies' in your Internet browser settings. The process for managing and deleting cookies in your Internet browser settings is detailed in the help menu of your Internet browser. You can also block all cookies using free Internet browser add-ons such as 'Adblock Plus' (adblockplus.org/de) in combination with the 'EasyPrivacy' list (easylist.to) or 'Ghostery' (ghostery.com). Access to similar technologies such as WebStorage content or pixel tags cannot be excluded in every case. Stored cookies can be deleted at any time in the system settings of your device and/or Internet browser. Please note that the functionality and range of functions of our offer may be limited if you block cookies or similar technologies or do not give your consent to their use.